Are you thinking of refreshing your website’s appearance? Rebranding could be the answer if your site seems outdated or is not effectively engaging your audience. Here are seven steps on how to effectively rebrand your old website and give it a fresh, up-to-date look.
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Pick a New Hosting Platform: Sometimes, the problem with your website could be the platform it’s based on. That’s why the first step during rebranding involves picking a new hosting platform that maximizes your site’s potential. You can find a variety of reliable hosting platforms to cater to your specific requirements and enhance your site’s performance here
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Back Up Your Old Site: To prevent any irreversible changes to your site when rebranding, always make sure to back up your old website. Some hosting platforms can automatically back up your website, providing an additional safety net.
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Define Your Branding Strategy: Having a consistent branding strategy is vital to avoid your site becoming a jumbled mess. The rebranding process provides an ideal opportunity to refine your brand image and devise a solid marketing strategy that aligns with your business objectives.
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Identify Key Problems: At this stage, you need to list down the significant issues with your site and identify what needs immediate rectification. It can range from the site’s layout, design, color scheme to functionality issues. Compare the present website elements with your new branding strategy and distinguish what requires changing and what can remain the same.
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Design the Solutions: Once the problems are identified, the next step involves designing solutions. It’s as crucial as identifying the problems, so you need to be precise and clear about the course of action for each issue. Do you need to redesign your site layout, enhance the SEO, or alter the color scheme? It’s always advisable to have a solid plan before implementing changes.
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Implement the Changes: With the clear-cut solutions at hand, it’s time to implement the changes based on your plan. This implementation step is where you bring your vision to life, improve your site’s features and align them with your new branding strategy.
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Update Your Social Media Profiles: Last but not least, update your social media platforms to match your website’s new look. Consistency is key in branding, and that should reflect on all of your platforms. This step would ensure uniformity and enhance your brand’s recognition.
Fashioning a modern, user-friendly and attractive interface for your website is pivotal in today’s virtual world. Rebranding not only helps you accomplish that but also can redefine your brand image, improving audience engagement and overall brand authenticity.